Doe Deere is a name that will touch human beings who have ever felt the need to express themselves without consciousness. She defies the “laws” of fashion by creating an atmosphere for users of Lime Crime to use whatever style they wish and make it their own. In a recent article Deere mentions how she feels like she is cheating life sometimes, as “grown-ups should not be allowed to have this much fun!” When you do something that you love, it is no longer work to you.
What is quite inspirational about Doe Deere is that she worked through her trial and error phase. She mentions posting “bad” make up looks that ordinarily would keep someone from pursuing their goals but she pushed through and wound up creating the looks that have touched a generation. Read more: https://www.limecrime.com/about/
Her experimentation has opened the doors for all of those who love to express themselves and try new things that they were once scared to experiment with. You will never know who you are until you test the boundaries of what you are capable of.
“Lime Crime,” Deere’s own personal line, “is freedom to be you.” Straight from the mouth of Doe Deere we see that she encourages her audience to be like her in the sense of being themselves. Russian born and New York City grown, Deere has been growing Lime Crime since 2008.
Like every business she needed time to grow and be successful and she has done just that! Her products are also cruelty free which is very important to certain consumers of the make-up industry. One thing that sets Doe Deere apart from the rest is her seemingly flawless mission statement. Her mission is to show that cosmetics should not be used for concealing but rather a form of free self-expression.
Deere is a role model for women-owned businesses and she not only advocates for women but for anyone who loves make-up and expressing themselves without restraint. A lot of people are restrained because they are worried about the feedback of their expression however, Deere’s journey to success leads to her advice of going through the trail and error phase. Everything that you do will not always work out but if you quit in the process you will never know or reach your full potential.
An amazing thing about Doe Deere is that she feels that she must live and feel what she produces. She tries her own products during the development stage prior to her releasing them to the public. As a business owner this is one of the most important things that you can do for your company.
If you use your own products your consumers will have more trust in your brand. How can you sell a consumer a product that you will not use yourself? Another advantage that she has is that she is online based which allows access to consumers all over the world. Whether they are local or international, Deere has created a bond between herself and her fan base that will last a lifetime.