Forbes published an article in 2012 that said Brazil was one of the most entrepreneurial countries in the world. Brazil economic growth has been slow over the last five years, but the recession didn’t stop Brazilians from starting companies or working for small businesses in the tech and energy field. According to Flavio Maluf on mundodomarketing.com.br, the CEO of Eucatex, there are 4,200 new startups in Brazil now, and those companies are reducing the unemployment rate and poverty in cities like Sao Paulo and Rio. Brazilians are famous for making due when the economy goes sour. Two of Brazil’s business sectors, healthcare, and education, are the two areas that have received the most attention from new startup innovators and investors, according to Maluf.
Flavio Maluf knows something about taking a business to the next level. Eucatex was a successful company when Maluf joined the family business in 1987, but when he became president of the company in 1997, Eucatex became an international building material supply giant. Maluf was able to turn Eucatex into an international superstar because of the Brazilian work ethic and his environmentally friendly agenda. Today, all Eucatex offices and factories use renewal energy, and the company leases land to grow Eucalyptus trees to replace the trees the company uses to make some of their products.
Brazilian startups would like to follow in the business footsteps of companies like Eucatex. But there are hurdles to overcome. Brazil’s economy is still contracting. But a 2017 government report claims the economy will get better, but not as great as some politicians predicted on maringa.odiario.com. The push to start new tech companies that use digital marketing, customer service, and unique designs and advertising layouts are the startups that will succeed in 2017, according to Maluf. Online purchasing from startups grew by 24 percent in 2014, and online purchases from startups continue to increase by double digits the last two years. In ten years, Brazil will be the third largest economy in the world, so Flavio Maluf is telling investors to get into the startup market now before it is too late. There are great opportunities in finance, agriculture, e-commerce, education, and the tech sectors, according to Maluf at https://br.linkedin.com/in/flavio-maluf-172147b3.