How Adam Goldenberg and Don Ressler have developed their online Businesses.

Don Ressler is a highly creative businessperson who has been recognized for his excellent expertise in running online enterprises. His first firm was FitnessHeaven.comcom, which was dedicated to offering weight control solutions. The company was profitable, but it was sold to the Intermix Media. Mr. Ressler then met Adam Goldenberg who was the COO of the Intermix Media. The two entrepreneurs combined their efforts to start Alena Media, which became recognized for its online marketing success. The Intermix Media was sold to the News Corp in 2005, and its profitability declined due to mismanagement.

 

Adam and Don then decided to establish a branding company. They worked with the former staff of the Alena Media to create Brand Ideas. The duo later renamed the business, Intelligent Beauty, and they offered outstanding marketing and branding solutions. They expanded the enterprise by creating two subsidiaries. They were DERMSTORE and SENSA, and the primary solutions that they provided were cosmetics and weight loss respectively. The two units have generated significant income for Intelligence Beauty. The creativity of the enterprise is managed by Kimora Lee while its production undertakings are run by Dr. Alam Hirsch. Don and his partner funded their business for two years before getting their first financial support.

 

The entrepreneurs broadened the business of Intelligent Beauty by forming JustFab. They launched it in 2010 as a third party company, and they were offered $33 million by the Matrix Partners to facilitate the startup. The company was successful since it managed to attract more than six million subscribers by the April 2013. The prosperity of the enterprise was definite at this time, and this facilitated it to get $76 million from Matrix Partners, Intelligence Beauty, Rho Ventures, and Crossover Ventures.

 

JustFab expanded after a few years by forming subsidiaries. It created FabKids to sell clothing for children and Fabletics, which majored in offering athletic wear. The firm was offered a $40 million investment to ensure the growth of Fabletics. JustFab bought just Fab Shoes, which is a renowned online business in Europe. The company has millions of European clients, and it facilitated JustFab to gain over three million subscribers from the continent. About $250 million has been invested in JustFab.