A major drought is causing serious problems in California. Ski resorts, in particular, are experiencing very dry seasons. Droughts cut down on snow as well as rain and limited snow means difficult skiing conditions.
Andy Wirth, the President and CEO of Squaw Valley Ski Holdings, is a major player in the resort industry. He recently had a chat with KCRW about the drought and discussed the complexities of the situation.
Andy Wirth revealed business was down by 20% due to the drought. He did not try to hide the fact the drought had an impact. Wirth did try to emphasize that managing problems is part of the job of running a ski resort. The drought caused a lot of difficulties, but that is simple the hand nature dealt.
Wirth suggested even if the drought continued for years and years, his ski resort could survive “infinitely”. Essentially, the resort company has enough cash in reserve to survive even with declining revenues. Learn more about Andy Wirth: https://www.crowdrise.com/wwsupport
Although the ski resort has less snow, less surface area to cover, and fewer visitors, the company is able to manage the situation effectively.
Revenue is still coming in. The company may cut down the number of acres available significantly, but proper management may still lead to solid profits. Read more: How Will the Drought Affect California Ski Resorts?
A smart move by Wirth and his resort was to invest heavily in snow machines. The snow machines helped keep a number of extra acres covered in enough snow for those visiting ski enthusiasts.
Andy Wirth also pointed out that a shift has been made to summer vacations. The activities that take part during the summer may be able to draw in a nice number of tourists who can keep the resort in good financial shape.
Andy Wirth, a graduate of Colorado State University, has been involved in the resort industry for many years. He is also a popular environmental activist who has greatly raised awareness on the subject of renewable energy. Not too long ago, he was named to the board of the Reno-Tahoe Airport Authority, a position Wirth is very enthusiastic about.