Honey Birdette expanding quickly into the U.S. and U.K.

Honey Birdette, the luxury Australian lingerie brand, is setting its sights on the United States and the United Kingdom.

In fact, in the next couple of years, Honey Birdette plans on opening 37 new stores in the United Kingdom to take its current total of three stores up to 40.

In the United States, Honey Birdette has just launched a new e-commerce site as a result of seeing sales in the U.S. on its Australian website jump over 370 percent in just a year.

Seeing the increased sales, Honey Birdette immediately saw the possibilities, and jumped on the chance of offering direct ordering in the United States from an American-based website.

That way, the lingerie brand knew, American sales would grow rapidly once customers realized their orders would be mailed quickly, returns could be sent within the U.S. rather than having to be mailed to Australia, and they could offer free delivery with orders over $50.

The company is also targeting America with plans for store openings around the country in the next couple of years, to be run in parallel with its e-commerce site.

Not content to just remain in the U.S. and U.K., however, Honey Birdette is also looking at expanding into other European cities soon.

All of this is exciting for the Australia-based luxury lingerie company, which was only founded in 2006 by entrepreneur Eloise Monaghan, and has already seen dramatic growth in its home country.

The idea for the company came about when two friends were complaining over a glass of wine how tired they were of not being able to find sexy yet luxurious lingerie and bedroom attire. Sensuality in the bedroom was needed. Thus, Honey Birdette was born.

Since then, the company has also launched a bedroom toy line that has surpassed even the founders expectations with its success.

 
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