When starting a business and trying to bring it to success, business owners can be met with a lot of challenges. For one thing, people have to not only know about the company but also be persuaded to shop at the company. This is where Kate Hudson comes in. Kate Hudson is not only involved with TechStyle but is also involved with the establishment of one of the brands. As a matter of fact, Fabletics, recently name changed to TechStyle, is every bit as much her idea as it is Adam Goldenberg‘s. She has seen the opening in the market for some innovation. Also, her star quality has encouraged plenty of people to sign up for the service.
Adam and Kate have solved the problem of bringing forth customers. However, they were also aware of the other issue that company owners have to solve. They had to figure out how to keep customers. While many customers would stay with a company that offers good products in many cases, there is a growing number of customers that pay close attention to other practices of the company. For one thing, more customers are waking up to the fact that they don’t want to do business with a company just for the products. They want to make sure that the company is making positive changes in every aspect of the world it is involved in. Customers would not feel comfortable if they were buying products from unethical practices.
Fortunately for Adam Goldenberg, he has shown that he is one of the most ethical people when it comes to offering products, and his bio on Crosscut attests to this commitment. He has also encouraged a lot of creative expression in the design of these products so that people will feel a sense of fun when they shop at one of the brands of TechStyle. People will find some fun items and support great business practices. With an entrepreneur at the helm like Adam Goldenberg, you definitely know you’re in good hands.