The Sweets and Snacks Expo are always a time for excitement and enjoyment for members of this sector but in 2017 the announcement of iconic actor Leonardo DiCaprio as an investor in one of the newest healthy snack food brands on the market was a moment for every member of the industry to celebrate. The healthy and alternative snacks market is seen as an important one with millennials making up the majority of those purchasing products in this area of the industry which Livio Bisterzo of the Hippeas brand DiCaprio invested in seeing this as a major cause for celebration.
The 35-year-old Italian marketing and entrepreneurial expert has been seeking a major lift in the fortunes of his fledgling brand which has been one of the fastest growing with its six flavors created for the Hippeas brand. Over the course of his career, Livio Bosterzo has made his way to a number of different areas of business including his work in events management and a number of different companies in the healthy foods and beverage sector, including Little Miracles range of healthy teas.
Attracting major investment has been made easier by the fast-growing nature of the Hippeas brand now providing puffed chickpea snacks in six different flavors to more than 22,000 locations across the U.K. and U.S. The brand has grown up from its early days based solely in the U.K. to be positioned in Starbucks locations across the U.S. as Livio Bisterzo led a marketing campaign targeting Millennials as the main customer base of the brand.
Leonardo DiCaprio was not the only new investor to join the Green Park Holdings brand as the Strand investment company also made the decision to come on board with Livio Bisterzo to become a major part of the business. Bisterzo is now looking to develop the Hippeas brand as he also creates new snacks and beverages to be enjoyed by those looking for alternative and healthy options.